STORYBOARDING
Afterwards, we took our ideas further by developing storyboards for each of our top three ideas
DEFINING SCOPE:
Given the expansive realm of travel planning, we recognized the importance of narrowing our focus to the right level of specificity. After thoughtful deliberation, we honed in on a precise target: college students
We put in a lot of effort to see things from our target customers' perspective, using empathy maps to help us truly understand what they wanted and needed
Next, we conducted a survey and some interviews to observe the behavior of our target demographic. We analyzed the results and identified specific user needs
In the brainstorming phase, we began by formulating initial assumptions about the industry and our target demographic. We then intentionally flipped them to generate potential ideas
Afterwards, we took our ideas further by developing storyboards for each of our top three ideas
Finally, to assess the tradeoffs between these ideas, we performed speed dating sessions to understand the least risky ideas to implement